Sep 13
15
Posted by Adria.Saracino During my SearchLove San Diego presentation last week, I talked about “Why Your Content Marketing Initiatives are Failing (And How to Fix Them).” I highlighted eight ways content marketing programs can fail or suffer, along with ways to prevent or overcome these various obstacles. I separated my presentation into three distinct “sections” of failure: tactical, strategic, and internal
Link:
Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails